Overview: As a Marketing contractor I typically serve as a valued team member to large companies, startups or integrated communications agencies on 'hot projects" such as re-branding campaigns, pre-acquisition positioning, product launches, and recently blockchain and cryptocurrency token launches (aka ICOs).

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2022: Synsal disease testing device,  Head of Communications

Synsal founder Dr. Ned Saleh, Ph.D. has developed a methodology to test human and animal species’ blood for several contagious medical conditions; as Head of Communications I am creating the initial communications platform and core messages.  Synsal is in pre-launch fundraising phase so additional details are confidential.

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2021 - 2022: Robert Half International (NYSE RHI), Senior Project Manager

I was a project manager supporting the Business Transformation team as this global Fortune 100 company launched client and candidate-focused digital cloud and mobile app tools to attract previously-untapped revenue streams.  My role required daily and weekly communication to track and report the software development team’s Sprint cycles and progress toward Robert Half’s product releases.  Result: The teams achieved the planned product launch timing of Jan. 31, 2022.

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2019 - 2020: Visa Inc. (NYSE: V),  Social Media Governance Manager

I drove the audits of Visa’s 260+ active global social media channels in preparation for VISA's high-profile sponsorship of the Tokyo 2020 Summer Olympics.  My role required daily communication with Visa domestic PR teams, as well as social media leads in Western Europe, APAC and CEMEA, to ensure consistent adherence to social media content guidelines while maintaining authentic, appealing localization.  Outcome: I completed Visa Social Media Audit Phase 1 at the start of the COVID-19 pandemic, however the Tokyo 2020 Summer Olympics were canceled.

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2019: Tailored Brands (NYSE: TLRD),  Brand Assets Director

For this publicly traded, 20,000-person global clothing retailer, I handled content creation , refinement and on-time delivery of national, seasonal and partner marketing campaign assets. Examples included customer loyalty email campaigns, social media and website updates to announce and promote partnerships with the NFL and NHL, and in-store promotional content.

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2018 - 2019: Arloid Automation,  Marketing Communications Director

For the debut of this Smart Home Management product line, my responsibilities required coordinating with Russia and Dubai-based engineers; identifying key influencers in smart building and smart home management circles; facilitating conversations with potential investors; creating and refining marketing materials to elevate Arloid's presence and ROI at events and among targeted commercial audiences.  Results: Arloid Automation successfully partnered with strategic real estate entities, smart home device and home security developers to debut Arloid products, achieving near-term revenue objectives.

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2017:  TCT Alcatel (NYSE: ALU),  PR & Marketing Communications team member

I was a Marketing Communications team member for TCT Alcatel’s 2017 Consumer Electronic Show debut of its Blackberry platform and devices under new TCT Alcatel branding.  My role involved revising and delivering content and setting up press and analyst meetings for the product launch team during the short & 'noisy' CES timeframe.

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2017 - 2019: Marketing Communications Consultant for ICOs and Blockchain launch

Raised more than $158.1M

Developed and implemented strategic marketing campaigns for a wide variety of technology companies launching products or promoting their corporate brand, and for cryptocurrency companies in fundraising sprint mode. 

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Role required working closely with remote CEOs, remote engineering and remote product teams to establish or refine core messages, develop compelling marketing materials and implement fundraising campaigns to uplift the brand, promote the value proposition, earn analyst and media coverage, attract investors, partnerships and users. 

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Partial List of ICO Launch Experience ​

• GenoBank.io Consumer DNA Testing and Biowallet

• Playkey Video Game streaming - Raised $10.5M

• Presearch Search Engine - Market Cap $39,241,660 USD

• Propy Real Estate Transaction platform - Raised $16M

• Spinbackup SaaS data protection - Raised $500K

• Unikrn Immersive eSports - Raised $31M

• Unikoin Gold Gaming & betting token - Raised $100M+​

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2016 Projects: The Jean Effect Marcom & PR Consulting Pls see next page for specific Client Projects

• Mobile1st:  Mobile CRO platform that attracted 150 customers and $1M in funding.  Debuted Fall 2016  

• Senior PR Consultant to Clean Energy PR agency. Clients including consumer energy saver OhmConnect; PACEfunding, and global thought leader d.light,, the world leader in consumer solar products (d.light secured $30M in funding as of Nov. 2o16).​ 

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2015: Spark PR Integrated Communications, Account Director, (FT Contract) 

My role as PR Agency team member was focused on re-positioning and re-launching Spark PR's client Acision. Result: Acision was acquired by Comverse soon after our successful re-positioning and re-launch at SxSW 2015.

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2014: Sage Human Capital, Marketing & PR Manager

Implemented marketing and business development initiatives and performed proactive outreach to attract higher-value clients.

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2011 – 2013: Klamr, Head of PR and Social Media        

Directed all PR and social media for mobile app startup based in Vietnam and SF.  Klamr pivoted in January 2013 to focus operations and growth solely in Vietnam.

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2008 - 2011: The Jean Effect Marcom & PR Consulting Pls see next page for specific Client Projects

PR, social media and digital marketing consultant for Bay Area technology companies.  Consulting engagements have ranged from full-time, in-house Director-level PR and corp. comm. roles to project engagements for key corporate and product launches. Typical work engagements include: 

●  Devising and implementing message re-positioning programs for successful corporate and product launches.

● Aligning PR and social media programs with other segments of marketing (including digital marketing, channel marketing, sales) to maximize marketing spend, increase social media follows and gain press coverage in key publications, blogs and podcasts.

●  Content Creation including product guides, Op-Eds, press releases, pitches, social media posts, web copy, speaker proposals, awards nominations.

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2006 – 2007  Airfoil Group,  Account Director

Oversaw account teams of 2-4 people and annual budgets of $960K+. Developed proposals and oversaw strategic direction for Bay Area B2B and B2C clients.

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2004- 2005  The Jean Effect Marcom & PR Consulting

Pls see next page for list of specific Client Projects

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2003 – 2004  OnPR Tech PR and Analyst Relations Agency,  Account Director                       

Drove product PR strategy for Siebel Systems, the agency’s largest account (75%+ of total agency revenues). Worked at Siebel offices side by side with Siebel Corporate PR and product marketing teams to deliver PR and AR results.  Launched Siebel OnDemand, the agency’s largest client and Siebel’s high-profile SMB CRM solution by positioning it directly against Salesforce.com. Oracle acquired Siebel in 2006.